The Eye of Communication

Sometimes, an old circulating message is not a mere ’forward’, it actually does carry a point…

An old blind man was sitting on a busy street begging for money. On a cardboard sign, he had written: ‘Blind – Please help’. However, no one was giving him any money. A young advertising writer walked past and saw the blind man with his sign and the empty cup, and also saw the many people passing by completely unmoved. The writer took a thick marker-pen from her pocket, turned the cardboard back-to-front, and re-wrote the sign, then went on her way. Immediately, people began putting money into the tin cup. After a while, when the cup was overflowing, the blind man asked a stranger to tell him what the sign now said. The stranger read out the sign, “It’s a beautiful day. You can see it. I cannot.”

When it comes to communication skills, it is handy to remember the 3n3 rule:

a) Three simple sentences are more impactful than one complex sentence.

b) Third party feedback helps in improving our communication skills.

c) There are three steps of conveying a powerful point: 1) How the world sees it; 2) How the opposite person sees it; 3) How we see it.

Communication skills are not about flamboyancy. Instead, their primary objective is to establish a connection with fellow beings. Effective communication leads to healthy interpersonal rapport. These strong connects, in turn, contribute handsomely towards an organization’s overflowing performance cup…

Communication, Adapted, Team, Style


  1. Communication , PR, negotiations are becoming more and more important than person’s core ability. Ability to anything like tech guys writing perfect code!!!
    That’s sign that world is not moving to right direction…

    Lastly, nice concept, crisp and effective article
    Thanks Arun

  2. Short, Crisp and Clear, Loved your style of writing !!

  3. Conveyed in simple way, really awesome.

  4. really liked the way you explained , it was short and effective.

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The Eye of Communication - Arun Nathani Blog